AdGuard Home vs. Pi-hole (2020)—Two ad and internet tracker blockers compared

Disclosure: This post contains affiliate links. If you click through and make a purchase, I will earn a commission, at no additional cost to you. Read my full disclosure here.

AdGuard Home and Pi-hole are two popular options for blocking ads and trackers while browsing the web. Both offer basic features such as the ability to add blocklists and a built-in DHCP server, all without requiring a resource-hogging browser extension or background application to monitor your network traffic. Plus, as open-source software, they can be self-hosted and run on virtually any hardware.

Pi-hole has been around for over seven years, first released on June 15, 2015. On the other hand, AdGuard Home is a relative newcomer, having been announced on October 16, 2018, and turning just two years old. Despite its youth, AdGuard Home has been gaining traction among users, slowly but surely drawing them away from Pi-hole. So, should you stick with Pi-hole, or make the switch to AdGuard Home? Read on to find out how the two compare against each other.

  • AdGuard Home vs. Pi-hole: The web interface
  • AdGuard Home vs. Pi-hole: Features
  • AdGuard Home vs. Pi-hole: Encryption
  • AdGuard Home vs. Pi-hole: Parental controls
  • AdGuard Home vs. Pi-hole: Supported platforms
  • AdGuard Home vs. Pi-hole: Other features
  • AdGuard Home vs. Pi-hole
  • AdGuard Home vs. Pi-hole: Features
  • AdGuard Home vs. Pi-hole: Encryption
  • AdGuard Home vs. Pi-hole: Parental controls
  • AdGuard Home vs. Pi-hole: Supported platforms
  • AdGuard Home vs. Pi-hole: Other features
  • AdGuard Home vs. Pi-hole: Development
  • AdGuard Home vs. Pi-hole: Home Assistant
  • Which is better? AdGuard Home or Pi-hole?
  • How AdGuard Home and Pi-hole differ from other ad blockers

    As mentioned in the introduction, AdGuard Home and Pi-hole can both be hosted locally, for example on a Raspberry Pi, and don't require any additional software on your devices. These ad blockers act as a DNS sinkhole (Pi-hole calls itself a black hole for internet ads) and cover any device connected to your local network. Your smart televisions, smartphones, tablets, and PCs are all included. That is why AdGuard Home and Pi-hole are described as network-level advertisement and internet tracker blocking applications.

    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition (8GB RAM)
    GeeekPi Raspberry Pi 4 8GB Starter Kit - 128GB Edition, Raspberry Pi 4 Case with PWM Fan, Raspberry Pi 18W 5V 3.6A Power Supply with ON/Off Switch, HDMI Cables for Raspberry Pi 4B (8GB RAM)
    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM
    CanaKit Raspberry Pi 4 4GB Basic Kit with PiSwitch (4GB RAM)
    Product
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition
    GeeekPi Raspberry Pi 4 8GB Starter Kit
    CanaKit Raspberry Pi 4 4GB Starter PRO Kit
    CanaKit Raspberry Pi 4 Basic Kit
    Model
    Raspberry Pi 4 Model B (8 GB)
    Raspberry Pi 4 Model B (8 GB)
    Raspberry Pi 4 Model B (4 GB)
    Raspberry Pi 4 Model B (8 GB)
    PSU
    Power supply with noise filter
    USB-C power supply (5V/3.6A)
    Power supply with noise filter
    Power supply with noise filter
    Accessories
    Premium Aluminum Case with Built-In Passive Heat Sink Cooling
    Case; cooling fan wit four aluminium heatsinks, 64 GB microSD card, two HDMI cables
    Premium High-Gloss Case with Integrated Fan Mount, Low Noise Bearing System Fan
    Set of 3 aluminium heat sinks
    Price
    $174.99
    $149.99
    $119.99
    Price not available
    Amazon Prime
    Amazon Prime
    Amazon Prime
    -
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition (8GB RAM)
    Product
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition
    Model
    Raspberry Pi 4 Model B (8 GB)
    PSU
    Power supply with noise filter
    Accessories
    Premium Aluminum Case with Built-In Passive Heat Sink Cooling
    Price
    $174.99
    Amazon Prime
    GeeekPi Raspberry Pi 4 8GB Starter Kit - 128GB Edition, Raspberry Pi 4 Case with PWM Fan, Raspberry Pi 18W 5V 3.6A Power Supply with ON/Off Switch, HDMI Cables for Raspberry Pi 4B (8GB RAM)
    Product
    GeeekPi Raspberry Pi 4 8GB Starter Kit
    Model
    Raspberry Pi 4 Model B (8 GB)
    PSU
    USB-C power supply (5V/3.6A)
    Accessories
    Case; cooling fan wit four aluminium heatsinks, 64 GB microSD card, two HDMI cables
    Price
    $149.99
    Amazon Prime
    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM
    Product
    CanaKit Raspberry Pi 4 4GB Starter PRO Kit
    Model
    Raspberry Pi 4 Model B (4 GB)
    PSU
    Power supply with noise filter
    Accessories
    Premium High-Gloss Case with Integrated Fan Mount, Low Noise Bearing System Fan
    Price
    $119.99
    Amazon Prime
    CanaKit Raspberry Pi 4 4GB Basic Kit with PiSwitch (4GB RAM)
    Product
    CanaKit Raspberry Pi 4 Basic Kit
    Model
    Raspberry Pi 4 Model B (8 GB)
    PSU
    Power supply with noise filter
    Accessories
    Set of 3 aluminium heat sinks
    Price
    Price not available
    -

    On a basic level, the inner workings of these applications are easy to understand. Every time you open a page containing ads, they will be downloaded from a certain server, which likely isn't the same as the one hosting the website in question. Just like any embedded object, those ads will be pulled from another domain. Your browser will request your DNS to translate the URL hosting the ads into an IP address. That is where AdGuard Home and Pi-hole act as the middleman. Instead of returning the correct address to your browser, they will block it.

    How to use AdGuard Home and Pi-hole

    Once you've set up either AdGuard Home or Pi-hole on a Raspberry Pi or server, you will need to replace the DNS configured in your router to the IP of the host. This guide will not be covering the installation of either, as their dedicated websites document the steps.

    About AdGuard and AdGuard Home

    In contrast to Pi-hole, AdGuard Home isn’t the only application made by AdGuard Software Limited. AdGuard is a whole line of ad blocking and privacy-protection software which comprises the open-source AdGuard Home and other products. AdGuard has apps for Windows, macOS, Android, and iOS as well as a browser extension.

    In this comparison, I will be only comparing AdGuard Home to Pi-hole. Other AdGuard products aren’t comparable to Pi-hole and are aimed at less tech-savvy users. You should be warned that setting up either application isn’t as easy as just installing an application or a Chrome extension.

    AdGuard Home vs. Pi-hole

    With the background information out of the way, we can finally take a look at how these two network-level ad and tracker blockers compare. For this comparison, I had installed and used both AdGuard Home and Pi-hole for extended periods.

    AdGuard Home vs. Pi-hole: The web interface

    Let’s start this comparison with the basics. Both applications have a similar-looking main dashboard which is accessed via a web browser. You get to see a few nice graphs and statistics on how well the blockers are performing. All in all, I prefer the cleaner look of the AdGuard Home Dashboard.

    The AdGuard Home Dashboard showing statistics on how many queries were performed and how many were blocked.
    The Pi-hole Dashboard showing statistics on how many queries were performed, how many were blocked, the percentage blocked, and the number of domains on the blacklist. In addition, there are graphs visualizing the statistics.

    One thing I prefer on AdGuard Home is the way the menu is structured. Everything is found where I’d expect it to be. Pi-hole takes some getting used to. For example, the button to update your blocklist is located under Update Gravity. I know that this is a script that gets executed automatically daily, but it is a good example of how confusing Pi-hole can be. For me, AdGuard Home wins this round.

    AdGuard Home vs. Pi-hole: Features

    If blocking ads and trackers are the basics, then both AdGuard Home and Pi-hole have them covered. You can add your own blocklists to either, and both can be used as a DHCP server for an easier configuration (why you might want to do that is detailed in my AdGuard Home review). However, there are some major differences to be seen once you dig deeper into the applications.

    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition (8GB RAM)

    GeeekPi Raspberry Pi 4 8GB Starter Kit - 128GB Edition, Raspberry Pi 4 Case with PWM Fan, Raspberry Pi 18W 5V 3.6A Power Supply with ON/Off Switch, HDMI Cables for Raspberry Pi 4B (8GB RAM)

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    CanaKit Raspberry Pi 4 4GB Basic Kit with PiSwitch (4GB RAM)

    Product
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition

    GeeekPi Raspberry Pi 4 8GB Starter Kit

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit

    CanaKit Raspberry Pi 4 Basic Kit

    Model
    Raspberry Pi 4 Model B (8 GB)

    Raspberry Pi 4 Model B (8 GB)

    Raspberry Pi 4 Model B (4 GB)

    Raspberry Pi 4 Model B (8 GB)

    PSU
    Power supply with noise filter

    USB-C power supply (5V/3.6A)

    Power supply with noise filter

    Power supply with noise filter

    Accessories
    Premium Aluminum Case with Built-In Passive Heat Sink Cooling

    Case; cooling fan wit four aluminium heatsinks, 64 GB microSD card, two HDMI cables

    Premium High-Gloss Case with Integrated Fan Mount, Low Noise Bearing System Fan

    Set of 3 aluminium heat sinks

    Price
    $174.99

    $149.99

    $119.99

    Price not available

    Amazon Prime

    Amazon Prime

    Amazon Prime

    -

    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition (8GB RAM)

    Product
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition

    Model
    Raspberry Pi 4 Model B (8 GB)

    PSU
    Power supply with noise filter

    Accessories
    Premium Aluminum Case with Built-In Passive Heat Sink Cooling

    Price
    $174.99

    Amazon Prime

    GeeekPi Raspberry Pi 4 8GB Starter Kit - 128GB Edition, Raspberry Pi 4 Case with PWM Fan, Raspberry Pi 18W 5V 3.6A Power Supply with ON/Off Switch, HDMI Cables for Raspberry Pi 4B (8GB RAM)

    Product
    GeeekPi Raspberry Pi 4 8GB Starter Kit

    Model
    Raspberry Pi 4 Model B (8 GB)

    PSU
    USB-C power supply (5V/3.6A)

    Accessories
    Case; cooling fan wit four aluminium heatsinks, 64 GB microSD card, two HDMI cables

    Price
    $149.99

    Amazon Prime

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    Product
    CanaKit Raspberry Pi 4 4GB Starter PRO Kit

    Model
    Raspberry Pi 4 Model B (4 GB)

    PSU
    Power supply with noise filter

    Accessories
    Premium High-Gloss Case with Integrated Fan Mount, Low Noise Bearing System Fan

    Price
    $119.99

    Amazon Prime

    CanaKit Raspberry Pi 4 4GB Basic Kit with PiSwitch (4GB RAM)

    Product
    CanaKit Raspberry Pi 4 Basic Kit

    Model
    Raspberry Pi 4 Model B (8 GB)

    PSU
    Power supply with noise filter

    Accessories
    Set of 3 aluminium heat sinks

    Price
    Price not available

    -

    AdGuard Home vs. Pi-hole: Encryption

    This is an option that isn’t relevant to my use case because I run AdGuard locally on my server. But it deserves a mention in this review: AdGuard Home supports DNS-over-HTTPS and DNS-over-TLS out of the box. Pi-hole does not have this feature.

    Encryption is needed if you are running AdGuard Home on a VPS (Virtual Private Server) to make connection secure and data safe. On Pi-hole, this function requires extra software to be installed and configured. AdGuard Home offers better options for those wanting to run it on a VPS out of the box.

    AdGuard Home vs. Pi-hole: Parental controls

    Parental controls are a big win for AdGuard Home. Parental controls can be enabled on individual devices or globally for all devices. Pi-hole currently supports no form of parental controls, which will push many in the direction of AdGuard Home.

    Parental controls in AdGuard Home

    AdGuard Home vs. Pi-hole: Supported platforms

    Pi-hole and AdGuard Home can both be set up in a Docker container and are thus cross-platform compatible. Natively, Pi-hole can only be installed on Linux. AdGuard Home on the other hand can be installed on Linux, Windows, macOS, and FreeBSD. AdGuard Home supports more platforms without the use of Docker and thus wins this round.

    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition (8GB RAM)

    GeeekPi Raspberry Pi 4 8GB Starter Kit - 128GB Edition, Raspberry Pi 4 Case with PWM Fan, Raspberry Pi 18W 5V 3.6A Power Supply with ON/Off Switch, HDMI Cables for Raspberry Pi 4B (8GB RAM)

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    CanaKit Raspberry Pi 4 4GB Basic Kit with PiSwitch (4GB RAM)

    Product
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition

    GeeekPi Raspberry Pi 4 8GB Starter Kit

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit

    CanaKit Raspberry Pi 4 Basic Kit

    Model
    Raspberry Pi 4 Model B (8 GB)

    Raspberry Pi 4 Model B (8 GB)

    Raspberry Pi 4 Model B (4 GB)

    Raspberry Pi 4 Model B (8 GB)

    PSU
    Power supply with noise filter

    USB-C power supply (5V/3.6A)

    Power supply with noise filter

    Power supply with noise filter

    Accessories
    Premium Aluminum Case with Built-In Passive Heat Sink Cooling

    Case; cooling fan wit four aluminium heatsinks, 64 GB microSD card, two HDMI cables

    Premium High-Gloss Case with Integrated Fan Mount, Low Noise Bearing System Fan

    Set of 3 aluminium heat sinks

    Price
    $174.99

    $149.99

    $119.99

    Price not available

    Amazon Prime

    Amazon Prime

    Amazon Prime

    -

    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition (8GB RAM)

    Product
    CanaKit Raspberry Pi 4 Extreme Kit - Aluminum Edition

    Model
    Raspberry Pi 4 Model B (8 GB)

    PSU
    Power supply with noise filter

    Accessories
    Premium Aluminum Case with Built-In Passive Heat Sink Cooling

    Price
    $174.99

    Amazon Prime

    GeeekPi Raspberry Pi 4 8GB Starter Kit - 128GB Edition, Raspberry Pi 4 Case with PWM Fan, Raspberry Pi 18W 5V 3.6A Power Supply with ON/Off Switch, HDMI Cables for Raspberry Pi 4B (8GB RAM)

    Product
    GeeekPi Raspberry Pi 4 8GB Starter Kit

    Model
    Raspberry Pi 4 Model B (8 GB)

    PSU
    USB-C power supply (5V/3.6A)

    Accessories
    Case; cooling fan wit four aluminium heatsinks, 64 GB microSD card, two HDMI cables

    Price
    $149.99

    Amazon Prime

    CanaKit Raspberry Pi 4 4GB Starter PRO Kit - 4GB RAM

    Product
    CanaKit Raspberry Pi 4 4GB Starter PRO Kit

    Model
    Raspberry Pi 4 Model B (4 GB)

    PSU
    Power supply with noise filter

    Accessories
    Premium High-Gloss Case with Integrated Fan Mount, Low Noise Bearing System Fan

    Price
    $119.99

    Amazon Prime

    CanaKit Raspberry Pi 4 4GB Basic Kit with PiSwitch (4GB RAM)

    Product
    CanaKit Raspberry Pi 4 Basic Kit

    Model
    Raspberry Pi 4 Model B (8 GB)

    PSU
    Power supply with noise filter

    Accessories
    Set of 3 aluminium heat sinks

    Price
    Price not available

    -

    AdGuard Home vs. Pi-hole: Other features

    AdGuard Home can do anything Pi-hole does and more. On the whole, AdGuard Home wins in terms of features offered. Other advantages AdGuard Home has over Pi-hole are:

    The "Enforce safe search" option in AdGuard Home

    AdGuard Home vs. Pi-hole: Development

    AdGuard Home is adding new features and fixes at an impressively rapid pace. The development of Pi-hole, on the other hand, can sometimes seem a bit stagnant. If you’re looking to integrate AdGuard Home into other products (for example Home Assistant), there’s an impressive API available. Controlling Pi-hole is slightly more limited.

    AdGuard Home vs. Pi-hole: Home Assistant

    Both AdGuard Home and Pi-hole can be integrated into Home Assistant. The AdGuard Home integration offers more sensors and switches in comparison to the Pi-hole integration. AdGuard Home is also available as a community add-on, whereas the Pi-hole add-on has been deprecated. It’s another win for AdGuard Home over Pi-hole.

    Which is better? AdGuard Home or Pi-hole?

    Ever since spinning up my first AdGuard Home container, I’ve been convinced that it is the better application. It didn’t take long for me to reach the decision to switch from Pi-hole. While comparing the Pi-hole and AdGuard Home for this article, it became all the more obvious that AdGuard Home is better in every way.

    A portrait photo oif Liam Alexander Colman, the author, creator, and owner of Home Assistant Guide wearing a suit.

    About Liam Alexander Colman

    is an experienced Home Assistant user who has been utilizing the platform for a variety of projects over an extended period. His journey began with a Raspberry Pi, which quickly grew to three Raspberry Pis and eventually a full-fledged server. Liam's current operating system of choice is Unraid, with Home Assistant comfortably running in a Docker container.
    With a deep understanding of the intricacies of Home Assistant, Liam has an impressive setup, consisting of various Zigbee devices, and seamless integrations with existing products such as his Android TV box. For those interested in learning more about Liam's experience with Home Assistant, he shares his insights on how he first started using the platform and his subsequent journey.

    Comments

    1. I’ve found that adguard gets slow and you need to reboot the raspberry pi or whatever machine you’re using it on as dns resolution becomes very slow. It goes back to being fast after restarting the device it’s installed on. Haven’t had that issue with Pi-Hole.

      Reply
      • Thanks for the feedback! I’ll have to research the issue further. As I’m not running it on a Raspberry Pi I can’t replicate what you’re describing but I’ll see if I can find other reports.

        Reply
    2. Hi
      Also running AdGuardHome in a Docker container on a RPi 4 and after running properly during several months, it suddenly filled my disk with 530GB of logs (querylog.json file)! I removed the log file and restarted it and a few hours later, I had again 6GB of logs 🙁
      So I had to stop the container

      Reply
    3. You might also want to check out eBlockerOS from eBlocker.org as pi-hole alternative.
      Free and open source for Raspi too.
      Adds VPN, Tor and advanced pattern (not just domain) blocker and more privacy features.
      I’m quite happy and the UI even works for my wife.

      Reply
    4. I use Adguard home in docker. Adguard is missing in terms of per-client blocking. I cannot create individual blacklists per client, which can be done in pihole by assigning clients to groups.
      Unless I am missing something, and someone knows a way to blacklist some domains for some clients and leave them unblock for others?
      Regards

      Reply
    5. My 10 cents worth, I used pihole for a few years then about 8 months ago moved over to Ad Guard Home (within Home Assistant), which ment I could get rid of another Virtual machine which was running pihole. I have an internal home network where all my devices have a domain name (eg .local Domain)…most of my internal network is https hence the need for local domain names… within my setup of AdGuard Home I have all my internal domain machines local IPs within DNS rewrites, this works great UNTIL you “disable protection” within AdGuard…this disables everyting including the Local DNS rewrites and my entire local network grinds to a halt. I disable protection from time to time to get updates for all my Samsung smart TVs, as I am not prepared to add the 20 or so trackers to the whitelist. I also have to disable protection to use google podcast player as they too have about 30 or so trackers. I have logged a request (along with about 100 others) with the AdGuard developers and they say they plan to “fix” the DNS rewrite in a future version: “ameshkov added the feature request label on 8 May 2020” so no idea when they plan to implement

      Reply
    6. I get worried when I see comparison lists where all of the points are awarded to the same side. even for ties. can’t help but questioning the agenda.

      Can you think of a reason why I should stay in pihole?

      Reply
      • I can guarantee that I have no affiliation with either product. At the end of the day they both do a very similar job. If you’re happy with Pi-hole, keep on using it. Since I wrote this comparison V5 has dropped, and I haven’t had the time to test it, but I’ve heard good things about it.

        Reply
    7. One disadvantage of AdGuard Home is that there are no extensions for Chrome etc. with which you can deactivate/activate AdGauard or whitelist or blacklist the current page.

      For Pihole this is available (“PiHole Browser Extension”) and very practical.

      Regards, Eckart

      Reply

    Leave a Reply to chemisterr Cancel reply

    Share to...